Lifestyle · Beauty · Fashion · Fitness
I'm Sonja, a South African lifestyle content creator specialising in beauty, fashion, home, wellness and everyday living. Available for collaborations, UGC projects and long-term brand partnerships in both English and Afrikaans.
By the
Thank you for being part of my journey
About Me
I’m a former Foundation Phase teacher, now stay-at-home wife and content creator. I share my love for lifestyle, fashion, beauty and all things home, creating relatable everyday content.
Outside of content creation, I enjoy spending my time trying out recipes, gardening and going for runs. I’m currently training for my first 21 km and love sharing little glimpses of my journey along the way.
I believe the best content does more than just showcase a product - it helps people imagine how it can fit into their own lives. I'm passionate about building meaningful brand partnerships and creating content that resonates with my audience. Let's create something beautiful together!
Qualified
As a qualified makeup artist with hands-on experience in makeup sales and hosting makeup demonstration classes, I bring a strong understanding of beauty products and their real-world applications.
From soft everyday glam to full looks, I love showing people how to get the most out of their products.
International Certificate for Professional Makeup
Eloise Professional Makeup Academy · March 2024
Latest on
Get to know my content style, personality and audience.
A look at the content I've created with brands
My Silver Lining waterproof gold chains
My Silver Lining Double Delight pendants
Avilo packable camping towel
Avilo microfibre beach towel
Vrek Lekker fudge jars recipe
Slender You fibre taste test
Broekie Unboxing
Gloot gummies and loaded water
How I can help your brand grow
User-generated content your team can use anywhere.
Short-form videos that stop the scroll and actually get watched.
Polished, on-brand reels made for reach and saves.
Reels built for Facebook's feed to reach an older, ready-to-buy audience.
Clean, warm flat lays and styled shots for catalogue or social.
Honest reviews that help people decide what to buy.
Everyday moments styled to look good but still feel real.
Warm, natural narration for ads and explainer content.
PR unboxings that make a strong first impression.
Ongoing partnerships I actually stand behind.
Let's
I'd love to create something beautiful with your brand. Let's make something great together.
